About us

Harajuku Apparel is where streetwear meets the vibrant and eclectic styles of Asian fashion. For the past five years, we've been dedicated to offering a unique approach to fashion, staying true to our roots while constantly evolving to bring our customers an even more wider range of styles.

Originally launched in 2018 as Harajuku Chains on Instagram, our brand quickly gained a following for its bold and chunky jewelry in Iceland. Our pieces were handmade for those looking to elevate and express their sense of style through statement accessories.

As we rebrand to Harajuku Apparel, we remain committed to delivering high-quality, distinctive clothing that helps you express your individuality. Each piece is carefully designed, blending creativity and amusement to ensure style remains enjoyable.

Our commitment to uniqueness means every item is crafted with care, incorporating handmade touches that make each design special. We work closely with manufacturers to maintain the highest standards, ensuring that every garment meets our rigorous criteria. 

We continue to draw inspiration from the dynamic street styles of East-, South-East Asia and beyond, ensuring that each piece we create is both unique and innovative.