Founded in 2018 as Harajuku Chains, Harajuku Apparel began with handmade statement jewelry inspired by the street cultures of East and Southeast Asia. What started as an independent jewelry label has since evolved into a contemporary fashion brand offering clothing, jewelry, and accessories.

Founded by a Vietnamese-Icelandic designer, our collections combine original designs with thoughtfully curated pieces, united by a focus on quality, craftsmanship, and considered design. Many of our products are handmade or hand-assembled, while others are developed in collaboration with trusted manufacturing partners.

Inspired by the creativity of East and Southeast Asian street fashion, we create limited collections that are designed to be worn, appreciated, and lived in.